Our Mission

In the name of Allah (SWT) The Kind, The Merciful

As parents, we are always looking for ingenious ways to support our families to live their lives at peace through connection & ultimate reliance on Allah (SWT). 

We believe that the power to develop a healthy subconscious mind, grounded in faith is paramount to our mental, physical and spiritual growth.

Our journey began with three Muslim mothers who shared a common vision to create enduring and impactful products for our loved ones and the wider Ummah.

By integrating the principles of education and learning, psychology, health, spirituality, and design, we strive to offer a holistic approach to supporting self development. This unique blend of expertise enables us to create products that are not only visually captivating but also psychologically sound, spiritually enriching.

We create modern tools, rooted in Islam and backed by psychology to grow the mind and the soul. We know that building individuals inside out is the key to creating spiritual growth for our families & improving the lives of our Ummah one step at a time. 

Join us on this exciting journey as we strive to make a difference. Together, let's foster an environment where faith, mental well-being, and spiritual growth thrive hand in hand.

Philanthropy

1% of our profits, 1% of our products and 1% of our time as a minimum is given back to our community.

Our Values

  • Quality

    We have worked tirelessly to ensure that all aspects of our products are thought out at every level. Our products are reviewed by experts and tested thoroughly before being brought to you.

  • Integrity

    We want our products to be accessible for all, so we do our best to keep the price point as low as possible in order to ensure that families can fill their homes with our tools.

  • Connection

    Every one of our products is designed to enhance connection with Allah (SWT) as the ultimate goal. However, through this we look at different parts of self, including connection with our minds, those around us & our environment. 

  • Sustainability

    Allah (SWT) created this planet for us to enjoy and to respect. We are striving to be as eco conscious as possible and use recyclable and reusable materials wherever possible.