Our Mission

In the name of Allah (SWT) The Kind, The Merciful

As parents, we are always looking for ingenious ways to support our families to live their lives at peace through connection & ultimate reliance on Allah (SWT). 

We believe that the power to develop a healthy subconscious mind, grounded in faith is paramount to our mental, physical and spiritual growth.

Our journey began with three Muslim mothers who shared a common vision to create enduring and impactful products for our loved ones and the wider Ummah.

By integrating the principles of education and learning, psychology, health, spirituality, and design, we strive to offer a holistic approach to supporting self development. This unique blend of expertise enables us to create products that are not only visually captivating but also psychologically sound, spiritually enriching.

We create modern tools, rooted in Islam and backed by psychology to grow the mind and the soul. We know that building individuals inside out is the key to creating spiritual growth for our families & improving the lives of our Ummah one step at a time. 

Join us on this exciting journey as we strive to make a difference. Together, let's foster an environment where faith, mental well-being, and spiritual growth thrive hand in hand.


1% of our profits, 1% of our products and 1% of our time as a minimum is given back to our community.